It’s absolutely NECESSARY for all business managers to maintain an EFFECTIVE ONLINE MARKETING and that certainly includes REAL ESTATE AGENTS!
Canadian consumers are ahead of the game when it comes to digital. Most have internet access, embrace social media, and use smartphones and tablets everywhere.
This infographic illustrates just how connected we are, and why Realtors need to maintain a more effective online marketing.
How Connected We The North are?
Extremely connected. It’s a fact that 27.4 Million Canadians are online and 93% of us go online to search for product information. To top that off, 64% of Canadians have at least one social media account and more than 80% own smartphones.
Well how big is Social Media?
There are easily more than 18,000,000 Facebook users in Canada and more than half of them are active on daily basis. This crowd is six times larger than the audience on Hockey Nights. Isn’t it massive?
What do people do online when they are in the process of a Real Estate Transaction?
As per statistics, 90% of Home Buyers use online real estate services to find a home, and 89% of them continue to use the services of a Real Estate agent. So if you are a Real Estate Agent and do not have an efficient online presence, you are missing out. A Real Estate Agent website should provide necessary and up-to-date information on subjects that clients and prospects are looking for.
Other statistics show that 88% of information about a property is being gathered online. A professional Real Estate website should provide detailed information about properties, market trends, related news and be equipped with useful tools such as MLS search and mortgage calculator.88% of information about a property is being gathered online. Click To Tweet
How much does it cost to maintain an effective online marketing?
Studies show that in Canada, Real Estate Agents who spend at least $1000 annually on their web presence, gain 17% of their business from online sources. This percentage is huge and holds one of the highest Return On Investment rates (ROI) among available Real Estate Marketing Channels. So to answer this question, it usually costs anywhere between 5% to 10% of what you can make online to maintain an effective online presence.Agents who spend min $1000 annually on web presence, gain 17% of business from online sources. Click To Tweet