Content SEO

There are so many different factors that contribute to making your website rank higher in Google search results; These factors include Technical elements, good structural design and of course, a great user interface. How about the content of your website? How important is high quality Content for Search Engine Optimization of your website?

The answer is VERY IMPORTANT. It is very important to invest in writing high quality and structured content for your website, without which it is very difficult to achieve a high rank in Google search results.


In order to produce good, “SEO worthy” content for your website, the following should be taken into consideration:

  1. Include your Keywords
  2. Follow Site Structure
  3. Make it interesting

Determine Keyword(s):

Steps to efficiently use keywords for areas you would like your business to rank for:

Step 1: Define your business deliverables

Step 2: Make a list of all the important keywords that would correspond to your deliverables

Step 3: Dedicate a page or landing page for each keyword and make sure that it’s repeated a few times in the content

Helpful tools and resources to determine your website keywords are: Google Adwords Keyword Planner, Google Trends and of course, we are always here to help you out at Apostrophe Solutions.

Follow Site Structure:

A good structured website is like a pyramid, on the top is usually the home page and other pages fall under in sequence of which they are linked to other more detailed pages. Make sure your keywords assignment follows the same structure and cascades from broad to detailed (usually longer) keyword strings. This way your website content won’t compete with each other and will rank higher in Google search results.

Write Interesting Content:

Here is why you need high quality and relevant content. The better and more attractive you write your content, the more visitors will be interested to reference to or share your site contents on social media. This by itself increases the number of backlinks to your website and alternatively attract more visitors. The more visitors you get on your website the higher ranking you will be able to achieve.

We will be happy to hear from you, please click here and drop us a few lines: